By FINTECH Books Contributor, Gunes Ergun A great potential is exposed to the innovative minds of the Wealthtech space. Let’s set the scene. Turkish asset and wealth management sector has been relatively untapped and has shown steady growth since early 2000’s. Fund managers have offered conventional products to tap in this emerging wealth. Although the retail investors have been conservative placing their money in deposits and money market funds, the declining interest rates and the government reforms helped to increase the investors’ appetite in protected mutual funds and created new attitudes towards risk and return. A new capital market law has passed in August 2016 aiming to regulate Turkish Wealth Fund Management Company’s principles to participate in large-scale investments. In Turkey, the gap in financial inclusion is striking. Almost half of the population is under 30 and half of the “bankable” population is unbanked (around 25 million people). Yet, there are more than 100 000 HNWIs, a number that has grown by 145 % in the last 15 years. Undeclared money represents also a significant opportunity. It is estimated that Turkish citizens hold up to 200 billion USD worth of gold off the books and many do not know what to do with it. Despite the fact that Turkish financial sector has grown significantly during last decade and Turkey is the country with the highest percentage of internet users who use digital banking (65%) in Europe, the government had continued their attempts to eliminate tax evasion and attract money back onshore, these efforts did not translate into a paradigm shift as expected. At the crossroads of sophisticated financial services and digital innovation, this article reflects how Turkey can tap in its own ability to create more wealth out of its own wealth with WealthTech scaling up through digital, innovative products and unmatched customer experience. If you would like to learn more about FinTech please look at our video courses at FINTECHCircleInstitute.com