Sustainability Driving Change

The Data Usage Barometer 2022: The report, found that fintech companies have a growing concern about their environmental impact and that this is a major factor in determining where to store their data.

Published: 06 Dec 2022
Author: FINTECH Circle

Over half of survey respondents are exploring the idea of changing service providers, with significant numbers considering moving to a co-location facility overseas and/or seeking renewable energy to power data storage facilities.

“Energy and water management are two of the biggest considerations. So energy usage 100% plays a part in our decisions about data storage,” 

Kelly Perry of CMC Markets.

But with many providers of different services touting their green credentials to attract business, there is a concern about “greenwashing” – when an organisation spends more time and money on marketing itself as environmentally friendly than on actually minimising its environmental impact. 

Mr. Gotsch of PayU highlighted the need to do your homework about data storage providers.

“We are now mapping all the different data and cloud services from the perspective of their ESG profile, including the type of energy that’s being consumed, because a Microsoft in India might use an available energy mix that is maybe not as green as it is in other locations,”.

Simon Gotsch of PayU

Green certificates can help. 

They are official records proving that a specified amount of green electricity has been generated so companies can ask data storage providers to prove their green credentials.

However, it can be difficult to get all of the information needed to assess suppliers. 

“A more comprehensive and stronger quality data set about the suppliers’ ESG activities is required which is not there yet, but I think that’s coming. Then you can factor that data into the decision-making process when you choose suppliers,”.

Charlie Bronks of Crown Agents Bank. 


About FINTECH Circle 

is a global platform of more than 216,000+ Fintech entrepreneurs, investors, finance professionals, academic & government representatives, and solution providers. The company launched Europe’s 1st Angel Investor Network providing seed capital to the best fintech startups in the UK.

FINTECH Circle also runs courses, webinars & innovation workshops for finance teams and C-level executives and publishes fintech thought-leadership titles.

About Bulk Data Centers

Bulk Data Centers delivers ultra-flexible, highly connected, and massively scalable data center and colocation solutions backed by personalized service.

Bulk operates sustainably, using renewable energy. Bulk Data Centers is part of Bulk Infrastructure Group AS as one of three business areas, where the other two areas are Industrial Real Estate and Fiber Networks. Bulk’s overall vision is to create sustainable infrastructure solutions. The company is headquartered in Oslo and has employees in Oslo, Kristiansand, Copenhagen and London.

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