Startup Focus: Divido

Date: 24 February 2021
Author: FINTECH Circle

FINTECH Circle is introducing ‘Startup Focus’, new Q&A-style blog posts! Each week we’ll put fintech founders and senior team members under the spotlight to find out how they’re changing the future of finance and what they’ve learnt along the way.

This week we speak to Christer Holloman, Founder and CEO of Divido.

How would you describe your business in one sentence?

A global white label platform for retailers, lenders and payment processors to connect and offer ‘Buy Now, Pay Later’ to anyone.

Tell us why your company is a game changer for our industry?

No one else offers ‘Buy Now, Pay Later’ as a global white label platform, giving retailers, lenders and payment processors control of who they want to connect with, the UX and the data.

What has been your biggest achievement so far?

Our growth. It took us 6 years combined to process our first $1bn worth of transactions, from 2021 we will do $1bn worth of transactions in 12 months.

What has been the greatest challenge leading a startup?

Hiring the right people. We have worked hard to recruit and develop 50+ industry professionals with a now unique and deep BNPL sector expertise across tech, delivery, commercial and operations. Our clients might think they are buying our software, but what they are really buying is the know-how of our people.

What is the biggest lesson you’ve learnt from your fundraising journey?

Ask for the least amount of money to get you to the next significant milestone. As a result, we quickly reached our fundraising targets and have been oversubscribed every single funding round, from Seed to Series B. I am also thankful to the FINTECH Circle Investor Network for having supported our fundraising effort at seed stage in 2015.

Your advice to anyone starting out as an entrepreneur?

Don’t write a business plan, don’t do a pitch deck – just start the company, create the material you need as you go along.


Christer Holloman, Founder of Divido, is the author of ‘How Banks Innovate’ which will be published by Wiley in 2021 and feature 16 case studies from the most innovative banks around the world.

He is also the Chairman of Fintech Finishers, set-up to raise awareness, inspire action and introduce accountability for more diversity, inclusion and equality in the fintech industry. Members include senior execs from companies such as Revolut, TransferWise and ClearScore.

Prior to starting Divido he launched Glassdoor.com in EMEA which subsequently got acquired for $1.2bn USD.


fintech circle startup membershipJoin Divido and other innovative startups, entrepreneurs, business leaders and investors building the fintech world of tomorrow – find out how to become part of the FINTECH Circle startup community!