By FINTECH Books Contributor, Yaron Golgher, Lipa Roitman, Follow: @i_Know_First About 20 years later, when a strong desire was driving Lipa towards the entrepreneurship path, he started experimenting with his extensive AI knowledge in other fields. After several promising ideas, amongst others developing an advanced research and patent trends identification and forecasting system, Lipa met his future partner and Co-Founder Yaron Golgher. Having spent 18 years as a consultant and project manager in the financial industry, Yaron was finishing his EMBA and searching for new business opportunities. Looking for an industry with clean and large historical data sets as well as big need and potential for the AI-based solutions, the focus on the capital markets was a natural choice for the two. So far only the largest players in the industry with enough resources and know-how could develop and maintain this type of models internally. With our AI-based forecasts it became possible also for smaller or non-specialized institutions in this area and for individual investors to benefit from this technology. It was the biggest motivation for Lipa and Yaron when founding the company and additionally it turned into a unique for the industry business and revenue model.