FINTECH Books Contributor: Dorota Zimnoch Follow: @D_Zimnoch The digital revolution has hit the Insurance sector, with Insurtech disrupting the entire value chain and customer life cycle. ‘I want it now’ culture, increasing consumers’ needs, high competition and changing regulations force incumbents to change. Disruptive technologies offer the opportunities to redesign customer experience, create new products and value added services, streamline internal processes, and increase operational efficiency. Insurers seek for the most effective strategies. One such strategy could be to drive innovation internally, however, learnings from banking sector show that there are many challenges to be considered, like dependency on legacy systems, contradicting priorities and limited resources but most of all lack of innovation culture in the organisation. Therefore, Insurers turn more and more towards collaboration with Insurtech. One such example is YU!. It is a new insurance brand launched in Poland as a collaboration between Yanosik (telematics and communication company) and Ergo Hestia Insurer. YU! collects data on user driving behaviors and by applying artificial intelligence provides the customers with personalized car insurance. New technologies allow YU! to offer greater customer experience at competitive pricing and for Ergo Hestia, the insurance provider, it opens new distribution channel. At The Heart Hub we closely collaborate with corporate clientsand based on their individual business strategies and challenges we help to identify applicable strategies. Each Insurer has individual approach, which is often driven by business objectives. Whether it is about acquiring technology or talent, expanding value proposition or developing new distribution channel the strategies will be different. Also, the appetite for risk and investment can drive to different strategies like Buy, Partner or Invest. We have identified 9 different examples of real partnerships and how Insurers canmaximize the results and extract most value from technology revolution by cooperating with Insurtech.